Born Sam “TRUF” Hill, is a rapper, songwriter, and hip-hop performer from Carson, California. Blending elements of R&B, blues, and classic West Coast rap, TRUF is on a mission to share his history with the world through his music.


Born and raised in the projects of Carson, California as the youngest of four children, TRUF was surrounded by an environment filled with obstacles and temptations. However, instead of immersing himself in gang activity, he chose to dedicate his time to sports and became a star Point Guard for the Carson High basketball team.


High school was also when he started honing his craft to become the rapper he is today. Freestyling on the streets of Carson and Long Beach, he quickly became a staple in local rap ciphers, making a name for himself as one of the most promising voices of the next generation.


Rap evolves; the culture shifts from era to era, and TRUF is here to embrace the current chapter. Fusing a blend of traditional hip-hop with a voice that is completely unique, Hill is putting himself in a position to capitalize. Music is life, and with that comes a story to tell. TRUF is the poet we’ve needed, and the one to keep an eye out for.


“What I like about TRUF… he does for himself before waiting on someone else to do it for him… independent, ambitious and persistent.” – Marven Brown


TRUF is currently planning the release of a mixtape, and he is also currently working on 30+ songs for a commercial LP. As TRUF continues to compose more music and complete his next body of work, he plans to support his album release with a regional tour, followed by a nationwide tour in hopes of breaking into targeted markets around the United States.


TRUF is traditional in his loyalty to his hometown, but he wants to use social media as a tool to spread his message around the world. Twitter followers aren’t the goal, but if that leads to more individuals finding peace in the rhythm, it’s worth it.


In addition to the music, TRUF is also an entrepreneur and businessman. He started his own small businesses in 2015 in hopes of building equity, and by 2018, he had enough resources to start his own record label and clothing line, EMP Music Group and EMP Music Group Apparel.

Rap has become such a popular genre. There are so many different voices trying to find their own lane in this game, but that doesn’t phase Hill. He loves the competition, the inspiration, and the community that comes from having incredible arts in this industry.


No two people are the same, and TRUF plans on bringing a fresh, new voice to the rap scene. Taking inspiration from his favorite legendary musicians and combining it with his own sense of musicality, TRUF delivers a fresh track every single time he hits the mic.


“Don’t sleep. Recognize the realness before it’s too late.” – Anonymous


While TRUF stays true to his Carson roots and upbringing, he continues to make waves felt throughout the nation and today’s music industry. Now that he’s established himself as a tastemaker in his own city, TRUF is ready to bring his style to the rest of the world. Hill recently completed a nationwide tour with Freeway Rick Ross, and has opened for legendary artists such as Bone Thugs-n-Harmony, Method Man, Too Short, Dogg Pound, and DJ Quik. As TRUF moves along the journey of perfecting his craft, he is also taking frequent stops to collaborate with contemporaries and demonstrate his current performing ability.


“TRUF is a hard worker & his performance [ability] is top notch…he’s ready!” – Freeway Rick Ross

Click the links below to check out TRUF’s music catalog, videos, and social media. Be sure to follow on all platforms, and be on the lookout for the Carson native’s upcoming project. More music is in the near future, and TRUF’s voice will be heard very, very soon.